Daer Target,
Goodbye. We’ve been together for a long, long time. Decades, in fact. But I can’t continue to accept your bad behaviors.
You took a stand and supported the LGBTQIA+ community. Then you abandoned them. (“Scaling back” to some stores, my ass. It’s a chickenshit move.)
You started to support vendors who are people of color. You emphasized hiring minorities. And then, at the first sign of trouble, you lost all of your principles and RAN.
Coward. You complete and utter coward. I absolutely cannot support, cannot be with, such a moral chickenshit.
Supporting marginalized peoples – ESPECIALLY in the face of pressure – is a vital character for any person (and oh, I’m told that corporations are people, too). It’s how civilization even BEGAN to happen.
NEANDERTHALS, Target. Neanderthals did a better job of caring for those of us who need it than you have. You, a company who makes over 100 billion a year.
For shame. Seriously, for shame.
I’m sure you won’t notice when my business is gone from your stores. I’m just one person, after all.
But, I’m also one person, writing to you, who represents heavens know how many others who didn’t bother to make a sign, or a post, or a blog, or write. They just walk away, voting with their dollar bills.
Take a look at the end of one year, or three, and see if I’m not right.
Oh wait, look at that…it’s already starting.
Examine your conscience.
– Your ex-customer, Jen M.
Photo by peter bucks on Unsplash